Marketing for accommodation businesses
Facebook & TikTok
for your property.
From content direction to short video and ad management. ANGIA works with your property to agree on objectives, deliverables and measurement before getting started.
01 · Facebook
Help guests understand
your property.
Organise your page information, develop content and connect advertising with the team handling enquiries. Choose the work that fits your property’s existing resources.
Discuss Facebook marketingStrategy & content calendar
Define the audience, objectives, themes and content calendar. Agree on publishing frequency, formats and key communication periods.
Posts, imagery & Reels
Prepare content about rooms, amenities, experiences and booking information. Images, short videos and editing are developed using approved material within the agreed scope.
Facebook ad management
Plan, set up and monitor campaigns against approved objectives, account access and budgets. Coordinate any changes in spend with the property’s designated contact.
Reporting & recommendations
Review content, distribution and advertising at agreed intervals. Where available, compare contact activity with enquiries actually received by your property to inform next steps.
Post and video volumes, revision rounds, approval schedules and any comment or inbox handling are specified separately in the proposal.
02 · TikTok
Tell your property’s story
through short video.
From a room’s perspective to experiences around the property. Develop a way of telling your story that fits your brand, available material and intended guests.
Discuss TikTok marketingChannel direction & video themes
Define content themes, presentation style and a publishing calendar. Select topics around your property’s character and what guests want to know.
Concepts, scripts & editing
Develop short-video concepts and scripts; edit footage, dialogue, subtitles and captions within the approved scope. New filming requirements are assessed and quoted separately.
Publishing & ad management
Prepare captions, coordinate publishing and manage TikTok Ads where agreed. Confirm the budget, account access and rights to use advertising content before launch.
Reporting & content refinement
Track content and advertising measures that match the agreed objectives. Use available data to refine themes, opening sequences and invitations to learn more.
Video volumes, duration, publishing schedules, revision rounds and any creator involvement are agreed in the individual proposal.
Agree before starting
Clear responsibilities.
Clear costs.
Quotes reflect the channels, objectives, content volumes and resources required. The following items are separated for the property’s approval.
- Service fees
- The proposal defines strategy, content planning, editing, ad management and reporting, with deliverables and revision rounds.
- Advertising spend
- Payments to Meta/Facebook or TikTok are agreed separately and are not automatically included in service fees. Budgets and changes in spend require property approval.
- Filming, photography & production
- Shoots, production crew, locations, props and additional editing requirements are scoped and quoted separately where needed.
- Creators & usage rights
- Fees for creators, influencers, talent and content or asset usage rights are identified and quoted separately when included in the agreed plan.
- Accounts, approvals & guest enquiries
- Agree who owns accounts, manages access and approves content and budgets. Inbox handling, enquiry follow-up and handover responsibilities are specified in the scope.
How we work together
From your brand’s story
to everyday delivery.
Your property has approval points before content is published and ads go live. Timing depends on the material, agreed scope and feedback from both parties.
Understand the brief
Discuss your property, intended guests, existing channels, photo/video material and where guest enquiries are handled.
Agree on the plan
Define objectives, content, deliverables, schedule, budget and approval responsibilities.
Review & publish
Prepare the work for property approval, then publish and manage advertising within the agreed scope.
Review & refine
Report at agreed intervals and use guest feedback and property data to recommend changes to the plan.
Views tell only part of the story.
Reporting should distinguish views, clicks, enquiries actually received and confirmed bookings. Measuring each step depends on the available data and connections. Objectives and measures are agreed in advance; booking volumes and revenue are not guaranteed.
Start with your needs
Facebook, TikTok
or both?
Tell us about your property, the channels you use and what you want to improve. We will define the scope with you before preparing a quote.